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"I Belong" Official Music Video

We collaborated with Kevin + King, a husband and wife team, to shoot the official music video for “I Belong.” Diana King is a Chinese-American and founder of the “Almost Asian, Almost American”project, a photo and video portrait essay that explores how Asian American women in the US define, view, and question beauty and their place in modern American society.

 

We shot this video in Tennessee with API Middle Tennessee—an Asian & Pacific Islander organization working towards racial justice by building API community, lifting API voices, and unpacking API identities—and TIRRC, the Tennessee Immigrant & Refugee Rights Coalition who work to bring together diverse immigrant communities throughout the state to examine root causes, find common interests, and organize for better conditions. These organizations are led by deeply passionate people who have spent relentless efforts registering immigrant voters. The space we shot in at TIRRC is a gorgeous and joyful space for immigrants and refugees to feel welcomed. The walls are covered in art and inspirational quotes, creating an uplifting environment that attracts community leaders in the South. 

 

I had the incredible honor of being the first artist to create in the space at TIRRC, and it couldn't be more fitting that the project was this music video for "I Belong." We all belong here. 

STORYTELLERS

KEVIN & KING

Kevin & King are a husband/wife creative photography and director duo comprised of Kevin Burnstein and Diana King based in Nashville, TN. They first met in film school at Chapman University in Southern California. Diana worked for top commercial production companies and advertising agencies for years before transitioning to photography. Kevin transitioned from cinematography and editing to photography where he continues to integrate his atmospheric cinematic way of lighting. 

 

Together, Kevin and Diana combined their knowledge of art direction, photography, cinematography, lighting, and film production skills to create artistic and impactful imagery and music videos. 

CAST

Monica Djunaidi
Joseph Gutierrez
Sophia Agtarap
Ellisa Sun
Minh Sinh 
Grace Choi
Jian Chen
Joyce Torres
Sophia Lunangrath
Pratik Dash
Sarah Wang
Daniel Yoon
Yuki Nishimura
BACKGROUND EXTRAS

I BELONG – Behind The Song

In partnership with Procter & Gamble and The Asian American Foundation (TAAF), and in honor of AAPI Heritage Month, a sneak peak of my official “I Belong” music video aired Friday, May 21 as part of “See Us Unite for Change” a two hour broadcast special. The special simulcast worldwide across MTV Entertainment platforms, including MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, VH1, CMT, TV Land, Logo, BET and Nickelodeon, and streamed on Facebook Watch.The “I Belong” music video was created by Kevin + King, a husband and wife team in Tennessee. Diana King is founder of “Almost Asian, Almost American” and the video was shot at the Tennessee Immigrant & Refugee Rights Coalition (TIRRC). I had the honor of being the first artist to create in the TIRRC space, and it couldn't have been more fitting. We all belong here.

PERFORMANCES

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On May 27th, TIME Magazine held the first-ever “Uplifting AAPI Voices Summit” showcasing powerful voices in the AAPI community. Leaders, activists and entertainers from every industry gathered in recognition of Asian American and Pacific Islander Heritage Month to offer their insights during the livestream conversation.  in partnership with P&GI was humbled to share an acoustic performance of my new single, “I Belong” at this historic event to further this message of belonging in support of the AAPI community. I am so grateful to be a part of this important movement addressing issues of identity and equity in marginalized communities.

MILCK shared her message of belonging in an exclusive acoustic performance for The Little Market's Role Model Series. Featuring the MILCK + TLM I Belong Candle, she highlights the purpose-driven partnership and the creative collaborations that unite their cause.